The collapse of the financial market has decimated the Hamptons real estate market, creating value opportunities for bargain hunters. Seeing as most hipsters know a thing or two about value, Jared Flint, Mike Townsend, and Steven Rojas, the team behind the Ivy party at Chloe 81, have struck a deal for a Saturday afternoon brunch party at Sole East in Montauk. Meanwhile, Captain Matt Levine is prepping for the opening of Georgica by throwing a party in the Penthouse at the Hotel on Rivington this Friday night. What excitment! Don't worry if you haven't lined up you share house just yet, there are about 1 trillion of them still available.
Entries in The Hotel On Rivington (3)
The wait is over. Matt Levine's redo of the restaurant space in THOR will be called Levant East. We aren't sure if it's related to Levant in London, a Lebanese restaurant that is very east of Levant East, but you never know what this marketing genius will try next. Coming in May.
UPDATE: A Little Birdy breaks down the name Levant East, saying "Levant (meaning lower / rising) in French, and east, to represent and fuse together French and American cultures. The plan is to create a cuisine which will be French (Levant) American (East), meaning the Lower / Rising of the East side, the growth of the Lower East Side."
It's a head scratcher for us because we don't speak French, but we kind of get where they are coming from. Kinda.
Matt Levine is many things to many people. Clothing designer, television star, bar owner, philanthropist, philosopher. You get the drift. But now it seems we can add savior to the list. According to a tweet by a man with some free time on his hands, Levine has been tapped by The Hotel on Rivington to take over its cursed restaurant and bar space, which has churned through multiple chefs and operators since its opening in 2004. We turn to our friends at Eater for some of the history.
- August, 2006 - Original chef Kurt Gutenbrunner departs to concentrate on his other restaurants
- August, 2007 - The entire restaurant area is gutted, hoping for a fresh start
- October 2007 - Mark Spangethal is installed as the third chef, replacing Kevin Pomplum
- October, 2007 - The secret bar area is re-christened Bar 105
- May, 2008 - Jesi Solomon is announced as the fourth chef
Solomon was firmly in place by the end of summer, 2008. By April 2009, the concept was trashed, ready to be turned over to Matt Levine, a newcomer with a much debated business model. Four chefs in four years is enough to make an owner do crazy things. But is it crazy, or is it just crazy enough to work?
Further analysis and a comment by Matt Levine himself after the jump.