An Evening At: The Chelsea AC

Seeing as our presence was required at the Jersey Shore for the weekend, we made a point of popping by the Chelsea Hotel on Saturday to see how Atlantic City's newest and only non-gaming hotel was faring during its first full season. As you recall, our visit to the 5th Floor last summer led to some wild times, but the crowd was entirely bussed down from NYC, creating an "us vs. them" vibe between the Beatrice crew and the Shore rats that are looking for a serious party every weekend. As we predicted, that plan never really took off, so the Chelsea wisely threw that plan out the window, bringing in more Philly promoters, in association with the SKY Group from NYC, to try and liven the place up.

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The Chelsea: Take 2

The Chelsea in Atlantic City opened to strong reviews last year, but the economic downturn surely battered their financial projections. Heading into summer #2, where a beach hotel hopes to maximize its revenue, the Chelsea is tinkering with its hospitality program. They have reprogrammed the famed 5th Floor by introducing the Cabana Club, which strives to bring the Vegas style pool club to Atlantic City. The 8 cabanas are still in full effect, but they have been spruced up with plasma's, mini-bars and Play Stations. The pool area also now has a full DJ booth and performance stage, perfect for a relaxing afternoon by the sea. The indoor game room and lounge have been combined into a single room that can be closed off for an event or opened into the outdoor deck to create a larger venue. Will these changes and an attempt to lure a more Philly/South Jersey client base spell success for the Chelsea? Who can really know, but these are strong steps to keep luring new clients away from the Borgata and Water Club.