Shake Shack and Howard Schultz = Domination
In the last 12 months, Shake Shack has expanded beyond its popular Madison Square Park original, opening a larger outpost on the Upper West Side, followed by a wildly popular Citi Field location. The small scale expansion has proved that the Shack model is scalable, so the question is what should be done with it? While rumors of Chicago and Tokyo has been floated, we have heard that Meyer and his Union Square Hospitality Group have much bigger plans. And according to a Little Birdy, Meyer and his team have lined up a sponsor with a proven track record at a national and global expansion. Our Little Birdy tells us:
I was just walking down the street near the UWS Shake Shack next to a Shack employee walking to work and talking on his cellphone. He was telling whoever he was talking to that they are seriously entertaining discussions with Howard Schultz to be the main bankroller for a large scale expansion.



DBTH