Last week, DBTH shared a rumor that Pink Elephant was being run by the M2 crew and that the Pink team was looking to take their game over to Room Service. But our preverbial itch wasn't scratched. We had to keep digging. So we got down and dirty with a Little Pink Birdy to get the full scoop. As you would expect, its full of hurt feelings, bruised egos and big plans. Let's get to it.
The breakup of the original Pink Elephant team is complete. The place is now being run solely by Rocco Ancarola and Joey Morrisey (M2), and will retain the Pink Elephant name for now. The ownership of the Pink Elephant Brand is very messy, and will require time, lawyers (and their fees), and a lot of deal making to work out. There is a tremendous mess involving many of the LLC's involved (remember the bankruptcy filing in Long Island this summer), so don't expect any resolution anytime soon. In the meantime, Pink Elephant will stay the same, attracting Euro's and their hangers on to 27th Street to dance to house music and giddily jump when they see sparklers in champagne bottles. The club is still pulling in some nice revenue after almost 5 years in the game, and no one who is still involved wants to impact that cash flow.
But what about the rest of the Pink team? Right this way . . .