Hello, Boom Boom Room. After several hours of pre-gaming, we were ready to make our initial trip up the elevator's to Andre Balazs' newest pleasure palace high above the High Line. Good call on our part. The beginning of the evening was a private get together for Andre and his friends and the second part of the night opened up a bit. By the time we rolled in, the initial shit show had thinned out and the Boom Boom Room was going off. Our initial reaction was pure WOW. The space is gorgeous, with a bar anchoring the center of the room and floor to ceiling windows offering patrons stunning views in every direction. While the bar is in center field, the tables ring the venue, giving the guests who occupy the soft, tan couches the opportunity to stare out into the Manhattan night.
A very cool feature are the multiple outdoor nooks and crannies. Besides the massive main terrace in the southwest corner of the 18th floor, the Boom Boom has several doors leading to smaller outdoor spaces in multiple locations, allowing patrons the chance to quickly pop outside for a smoke or to take in the night air. When we first walked outside, we were taken aback by how high in the air we really were. Hint: Very. The Boom Boom towers above the rest of the neighborhood, making places like the Gansevoort roof look like a tenement in comparison.
We made our way back inside and held court for a while, enjoying some of the 3 AM breakfast hors d'oeuvres that started making their way around the room and forcing down one final cocktail. We saw Olivier Zahm enjoying his corner table, warming the place up in advance of last night's Purple Magazine party and some old friends who had come to take part in a special night. By the time 4:00 AM, rolled around, we decided to pack it in. But we weren't going to leave without using one of the much discussed bathrooms. Let's just say that standing that high in the air and being able to see down to the ground does not make it easy to use the bathroom. We'll leave it at that.
Overall, the Boom Boom Room is a game changer in the history of New York City nightlife. We said it. Never has a space offered this level of quality in such a well designed room, smack dab in the middle of the downtown scene. But unless it's programmed correctly, the Boom Boom will quickly move from game changer status to the most amazing and boring hotel bar in New York City. The design and layout are more geared to quiet conversation rather than partying, which isn't a bad thing, but can give the place a reputation as staid. We have heard that Andre does not want his baby to turn into the next Beatrice, but we are sure that he doesn't want the next airport Hilton either. According to a Little Birdy, the Standard has reached out to some free agent heavy hitters to run the Boom Boom's door through these first six months, but no one has signed on as of yet. Whoever they get will have a lot of responsibility, and the chance to work at a venue that is special, and has the chance to be legendary. We're all pulling for that.