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The Chelsea: Take 2

The Chelsea in Atlantic City opened to strong reviews last year, but the economic downturn surely battered their financial projections. Heading into summer #2, where a beach hotel hopes to maximize its revenue, the Chelsea is tinkering with its hospitality program. They have reprogrammed the famed 5th Floor by introducing the Cabana Club, which strives to bring the Vegas style pool club to Atlantic City. The 8 cabanas are still in full effect, but they have been spruced up with plasma's, mini-bars and Play Stations. The pool area also now has a full DJ booth and performance stage, perfect for a relaxing afternoon by the sea. The indoor game room and lounge have been combined into a single room that can be closed off for an event or opened into the outdoor deck to create a larger venue. Will these changes and an attempt to lure a more Philly/South Jersey client base spell success for the Chelsea? Who can really know, but these are strong steps to keep luring new clients away from the Borgata and Water Club.

« Not So Bad After All | Main | Death & Company to Philly? »

Reader Comments (6)

you mean they finally realized that new yorkers aren't going to ac in droves? what an epiphany.

May 12, 2009 at 10:07AM | Unregistered Commenteranother bust

The ACES will save AC.

May 12, 2009 at 03:02PM | Unregistered CommenterUncle Stevie

ACES is still too expensive at roughly $100 round trip. If their pricing comes in line with NJ transit I think they'll have a better shot.

May 12, 2009 at 06:19PM | Unregistered Commenterguest

They are only missing one minor thing. THE CASINO! Who the fuck goes to ac to relax, no one. You go to AC to gamble on tables, and gamble on the fact that some guido wont kick your ass because you "looked at this girlfriend"

May 13, 2009 at 10:28AM | Unregistered CommenterBrett

Hopefully, the Philly/South Jersey client base will bring enough revenue to the Chelsea. They are dreaming if they think droves of New Yorkers will be going to AC.

May 18, 2009 at 10:39AM | Unregistered Commentermichellem

Prices on the ACES came down. Take a look. High prices or not, the cocktails on the way down make the ride that much faster.

The scene at The Chelsea was pretty crankin this past memorial day weekend. The Saturday night party did not let out until 6:00am and the day pool party rocked.

May 29, 2009 at 11:35AM | Unregistered CommenterAGG

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