Levant East Coming to THOR

The wait is over. Matt Levine's redo of the restaurant space in THOR will be called Levant East. We aren't sure if it's related to Levant in London, a Lebanese restaurant that is very east of Levant East, but you never know what this marketing genius will try next. Coming in May.
UPDATE: A Little Birdy breaks down the name Levant East, saying "Levant (meaning lower / rising) in French, and east, to represent and fuse together French and American cultures. The plan is to create a cuisine which will be French (Levant) American (East), meaning the Lower / Rising of the East side, the growth of the Lower East Side."
It's a head scratcher for us because we don't speak French, but we kind of get where they are coming from. Kinda.



DBTH
Reader Comments (6)
I'd rather hear from The Jaff than hear more about Mini Levine's conquest of nyc
ugh the LES is done......!
Riv Ho is fabu, I had a suite over New Years was AMAZING! phenomenal views of skyline. looking forward to the new THOR will def check it out...
have to say- levine's branding, design, et al are kind of lackluster. really more a comment on his clientele than him, though. i love his dumb ass.
kid makes me wanna vomit.
http://www.youtube.com/watch?v=R7yfISlGLNU