The Regular Features

Search /
Other Content




Down By The Hipster is powered by the Squarespace publishing platform.

Loading..

 

Wednesday
29Apr2009

Levant East Coming to THOR

The wait is over. Matt Levine's redo of the restaurant space in THOR will be called Levant East. We aren't sure if it's related to Levant in London, a Lebanese restaurant that is very east of Levant East, but you never know what this marketing genius will try next. Coming in May.

UPDATE: A Little Birdy breaks down the name Levant East, saying "Levant (meaning lower / rising) in French, and east, to represent and fuse together French and American cultures. The plan is to create a cuisine which will be French (Levant) American (East), meaning the Lower / Rising of the East side, the growth of the Lower East Side."

It's a head scratcher for us because we don't speak French, but we kind of get where they are coming from. Kinda.

« Live Nation Offers a Blender | Main | Swine Flu Shots For Sale! »

Reader Comments (6)

I'd rather hear from The Jaff than hear more about Mini Levine's conquest of nyc

April 29, 2009 at 12:26PM | Unregistered CommenterBrett

ugh the LES is done......!

April 29, 2009 at 12:41PM | Unregistered CommenterWickedson

Riv Ho is fabu, I had a suite over New Years was AMAZING! phenomenal views of skyline. looking forward to the new THOR will def check it out...

April 29, 2009 at 01:06PM | Unregistered CommenterHappy Meal

have to say- levine's branding, design, et al are kind of lackluster. really more a comment on his clientele than him, though. i love his dumb ass.

April 29, 2009 at 01:26PM | Unregistered Commenterstua

kid makes me wanna vomit.

April 30, 2009 at 10:50AM | Unregistered Commenteranimal

http://www.youtube.com/watch?v=R7yfISlGLNU

April 30, 2009 at 12:57PM | Unregistered CommenterTattoo

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>