When do you know that you really have reached the next level in the nightclub business? How about when Harvard turns your club and company into a case study. So cograts to Noah T. and Jason S. on the achievement, as the future capitalists of America dissect Marquee's future after its run at the top New York club scene for the past 5+ years. The study details Noah and Jason's rise in the nightlife industry, the economics of running a nightclub, Strategic Group's impact on their bottom line, and perhaps most interesting, how reliant Marquee has become on promoters to drive customers to the club on a nightly basis. But like all good case studies, the question of where the business goes from here is put to the students. In this instance, Tepperberg says:

We can ride it out. We can continue as we are, operate the business every day, go to work every day, try to keep doing the nearly impossible by staying in business longer than most nightclubs, and fix any problems that come our way. We could also take our team and move on to a new place, a new challenge - there are many pros and many cons to doing that. Or we could just put the club up for sale, and take an offer with a good price.

Well, we know that they are focused on getting Earth up and running, and that interest in the 27th Street area continues to decline. So what are they to do? Bueller?