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New York City: 2009

It's always amusing to see branding gone awry. So we were certainly amused when we discovered the above map, prepared by the architects at ShoP as part of a South Street Seaport proposal for General Growth Properties, breaking New York's many diverse neighborhoods into overly simplified groupings. The East Village is now Hipsters, the Lower East Side/Chinatown is now Cheap Dumplings (ouch) and so on and so forth. The FiDi, where the Seaport is located, is re-branded Opportunity, which ties together nicely with the pending Water Taxi Beach on Pier 17.

What do you think about your new neighborhood?



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Reader Comments (12)

hmm. i'm pretty sure "old cool" should have seeped just a wee bit more into "nyu" and then what's left of "nyu" should have been more accurately delineated into "nyu" and "left-wing fogies clinging desperately to their relevance and youth."

i'm just sayin.

March 13, 2009 at 12:24PM | Unregistered Commenterabbe diaz

there's no representation of harlem, east or west. i guess we're the "forgotten land!"

March 13, 2009 at 01:23PM | Unregistered Commenterjullian pill

I'm pretty sure we all know that's what you're "sayin", since it's what you wrote. In the future, if I'm not completely sure that what you're expressing in a post is what you're actually "sayin", I'll be sure ask.

Thanks much.

March 13, 2009 at 01:34PM | Unregistered CommenterWE GET IT

Yeah, I love the way uptown always gets cut off in the maps.

New York City: ends abruptly.

March 13, 2009 at 01:58PM | Unregistered CommenterMary Elizabeth

oh okay. please be sure to let me know if you're not exactly sure what i'm expressing here:


March 13, 2009 at 02:28PM | Unregistered Commenterabbe diaz

oh no, you said 'fiDi' wow

March 13, 2009 at 03:16PM | Unregistered Commentertaste

LOL, come on, it's funny. Left wing fogies, and right wing fogies? I love it.

Yeah, though, what about harlem?

March 13, 2009 at 03:50PM | Unregistered

I live in Kips Bay (Business As Usual). I love my "up and going" neighborhood. Very light on hipsters but heavy on immigrants and students plus the best Indian food in the city.

March 13, 2009 at 06:01PM | Unregistered Commenterresa

Also, "No Man's Land" covers too large of an area...the far west 30's are scary/empty but Hell's Kitchen is FAR from "no man's land". 9th Ave between 43rd and 57tn is a veritable hot bed of restaurants/bars/cute shops/etc. And if you are a young gay male, there really is no better hood in NYC (unless you can afford South Chelsea...)

March 13, 2009 at 07:07PM | Unregistered Commentergayisthenewstraight

Oppotunity?!?! Hey stay the fuck out of my neighborhood, ive been down by the water by the broklyn bridge for 6 years now... Dont bring that shit down here, Keep that in Lower East Side

March 15, 2009 at 12:22PM | Unregistered CommenterKingAdRock

Why should harlem be represented??? everyone knows that residential manhattan ends at 96th st. Maybe if everyone watches the brave one they will incorporate harlem.... who knows..

March 17, 2009 at 05:46AM | Unregistered CommenterDante

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