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Wednesday
28Jan2009

Battle Royale: Chloe vs Beatrice

After being an object of desire for New York's young media elite, a Beatrice Inn backlash is in full effect. The past 6 months have seen multiple outlets gang up on our little West 12th Street friend,  most recently by the Observer, which takes a hatchet to the Beatrice's new and supposedly lax door policy. The Observer quotes an anonymous Model, who says “I’ve seen the doorman let in Jersey trash—girls dressed in like H&M and Forever 21—sleazy guys looking to pick up underage girls, Gossip Girl wannabes, and like C-list celebrities.” Ouch. Simultaneously, a true love fest for Chloe has erupted, with the charge being led by none other than Grub Street/NY Mag, who use every chance possible to sing its praises. The space was immediately dubbed the new Beatrice, and has a devoted and loyal following. But is the Beatrice's time on top really over?

Verdict?

While we welcome Chloe into the fold, it certainly has a long way to go before grabbing Bea's mantle. From Day 1, it has been annointed as the new Beatrice, but shouldn't Chloe aspire to be the first Chloe and not a knock off of another hot spot? And as one Little Birdy puts it, "how can a place that has some random security guy running the door be any good?" Here, here. Sure things get old, but in this game, consistency counts. A DBTH trip to Beatrice this past weekend re-affirmed that it is still making it happen and, dare we say, its new and improved smoking policy may have amped things a few degrees. And as Mr. Sevigny himself puts it, “We don’t make a ton of money, but we do pride ourselves on having one of the toughest door policies in New York City. I guarantee you we will be the last to sell out.”

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Reader Comments (18)

why are you so obsessed with posting about this stupid place?

January 28, 2009 at 12:34PM | Unregistered Commenterben

Visited Chloe for a half a minute. On busy days it's very over packed and a fire hazzard. I went there with a good friend of mines, she clusterphobic, and started have a panic attack that's how small it is. Not only that but the people there are totally corny. Just standing around looking or trying to talk over the music. The Eldridge is cooler. Everytime I've been there the vide is cool and the DJ's are great. Gold Bar is also hot, Sunday nights. La'as.

January 28, 2009 at 12:45PM | Unregistered CommenterDownTown Girl

first off, if the ny times annoints chloe a hot spot to rival beatrice, we already know it's time has passed. end of argument.

January 28, 2009 at 12:54PM | Unregistered Commenterstua

it hasnt passed if it never was. they dont even have a real doorman. they just have some security guard who doesnt know who anyone is.

January 28, 2009 at 01:05PM | Unregistered Commenterthats a joke

agreed, that's a joke. doa if you're in the times.

January 28, 2009 at 01:19PM | Unregistered Commenterstua

chloe is only busy on wednesdays, rest of the week is a joke-its horrible

January 28, 2009 at 01:51PM | Unregistered Commenterhorrible

I have to agree a spot can't be the new hottness if they throw one good party a week...

January 28, 2009 at 02:32PM | Unregistered CommenterWilly Be G

since when is 20% standard tipping for bartenders????

January 28, 2009 at 03:05PM | Unregistered Commenter.....

Beatrice sucks, always had. So over hyped, great some celebs and hipsters in tight jeans who dont shower go there to smoke cigs inside. Such a joke.

January 28, 2009 at 03:17PM | Unregistered CommenterMoney Making

20% has been the standard for service industry tipping for some time now. What rock have you been living under. What can't cough up 4 dollars on a 20 dollar round of drinks? To much for your blood? If you know anything about bottle service its even mandatory 20 percent grat on every bottle.

January 28, 2009 at 03:22PM | Unregistered Commenteranimal

1 oak shits on both these places... 1 love... 1 life... 1oak

January 28, 2009 at 03:51PM | Unregistered CommenterBottles

The only reason people dis on these places is because they can't get in!

January 28, 2009 at 03:57PM | Unregistered CommenterPlatinumGirl75

Not to nitpick, but 'hear, hear', as opposed to 'here, here'. Little parliamentary history, if you will.

January 28, 2009 at 04:48PM | Unregistered CommenterColin

Just a quick note:

CHLOE: Anything with the same name as a major fashion brand and with a VERY similar font... let me know your thoughts on that.

If you like feeing like your ordering a drink in a McNally restroom and spending your nights with “I live and die for fashion” peeps that include the super overplayed geek black framed glasses look, bearded kids, parson students and fake DJ’s, then Chloe is definitely the new spot for you!

On the other hand, I could see how Chloe and B are going head to head. Most of their crowds are from Middle America, or across the bridges, who came here to concur their fashion dream. Then you have a little sprinkle of some type of celeb bumping it up in some corner and a few service industry veterans roaming the scene, wondering when really bad DJ’s and the mainstream smelly hipsters became cool.

January 28, 2009 at 05:05PM | Unregistered Commentersomeone saying something

"1 oak shits on both these places... 1 love... 1 life... 1oak"

wow. all i have to say is wow. just wow...

January 28, 2009 at 07:38PM | Unregistered Commenterstua

lol i mean i think 1oak is probably a fun place but you can't compare the two. very different types of places. i dont want to listen to lil wayne and jigga when im out.

January 28, 2009 at 11:57PM | Unregistered CommenterLB

"1 oak shits on both these places... 1 love... 1 life... 1oak"

No class, MAJOR YAWN.

Beatrice over 1oak any day. I like 1oak but there's too much negativity surrounding the place. As for B&T at beatrice? not that I know of _ plenty at 1oak though, let's not lie about that one. And, do we really want to start discussing the class level of the 1oak employees (excluding the waitresses_they're cute)? That alone is worse than being surrounded by the jersey shore set.

Southside and Beatrice.

January 29, 2009 at 01:12PM | Unregistered CommenterS&B

Too many un rhythmic white people at both S&B. Plus I dont wanna see male camel toe enough with the fucking skinnies ok fellas!

January 29, 2009 at 02:08PM | Unregistered CommenterWilly Be G

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