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Thursday
25Sep2008

Behold: Citrine

Above is your first glimpse at Citrine, being opened by David Rodolitz in the former Snitch space in the Flatiron District. The space combines unique features like chandeliers, banquettes and shiny, mirrored walls. According to David, Citrine will be an "exclusive club. It’s an amazing space and perfect for all types of private events." How exotic. Build-out is ongoing, but expect Citrine, which rhymes with latrine, to be ready to go by late October. When it opens, you can bet the crowd will be hot, the music perfect, and the door tight. That's the Citrine life.

More Pics After the Jump

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Reader Comments (47)

renderings look nice BUT i can guarentee this is just another failure. nobody gets it obviously its not about the room its about the operations. any who, i went to ellla last night for the soft opening and it was sickkk

September 25, 2008 at 11:36AM | Unregistered Commenteron star

This place looks insane! And the operations will be top notch. David and Adam never disappoint!

September 25, 2008 at 11:44AM | Unregistered Commenteranonymous

Might just be "another" club, but can't believe that was once Snitch. A time-lapse camera should have been there during renovations.

September 25, 2008 at 12:07PM | Unregistered Commenterdesign nerd

i want the deetz on ella! do tell, please

September 25, 2008 at 12:32PM | Unregistered Commenterj

i was at ella last evening as well.....fantastic!

September 25, 2008 at 12:45PM | Unregistered Commenterbitchmurder

21st street, isn't it connected to porkys? across from taj? down the block from duvet? this is just going to be a failure, have promoters on payroll for a month, then will be another Home or Guesthouse.

September 25, 2008 at 12:59PM | Unregistered Commenter21ststreetisghetto

why do people think this is a good time to be opening clubs lounges...it seems like money is tight right now...do they think about this stuff

September 25, 2008 at 01:20PM | Unregistered Commenterhollas

I am sure this place will be crazy. I know those guys and they do it big! I am sure the place will clean up 21st street. In fact who cares about 21st street those pics look sick.

September 25, 2008 at 01:22PM | Unregistered Commenterrealnyckid

Door Tight? Exclusive?? Hot Crowd?? Dont You have to know people like that for it to happen? Those kids are nice but they only know Jews? Amazing how people think they can be"Hot" or "Exclusive" without knowing anyone like that. Its the Truth. Sorry

September 25, 2008 at 01:31PM | Unregistered Commenterbobby

This is going to be a very good place. I am not saying its going to be bungalow or Cipriani downtown but, its a lock to be a smaller Tenjune. Which means you can keep out a lot of the filler types. The location is tough but the place holds 150 people. you can do a lot of good things in a small space you can't in a bigger space. I have heard a lot of things about the people involved and some of the events they already have booked. Also,
If you look at some of the best spots in recent memory, they opened in shit neighborhoods. it doesn't matter where it is. its who is involved and how willing they are to stick to their plan. You can say whatever you want about Dave and Adam but, they won't panic. They don't need to because they can always make money with their crowd of "jews" as bobby put it. I don't know if Bobby has ever been to Tenjune, Marquee or any of the other very successful venues in the past 10 years but, who do you think was going there??

September 25, 2008 at 01:45PM | Unregistered CommenterFor Real

rage.

September 25, 2008 at 01:57PM | Unregistered Commenterdisco

The pictures look incredible. I'm really looking forward to Citrine opening. Been reading about it for the past few months and if the music lineup is 1/2 as great as what I've been hearing..this place is going to be spectacular. Did somebody make a "Jew" comment? Buddy...look at every successful club in New York City...who do you think owns them? Have fun at Porkys, geek.

September 25, 2008 at 01:59PM | Unregistered CommenterRyan

I was at Ella last night as well it's fabulously designed fabulously well...

September 25, 2008 at 02:01PM | Unregistered Commenterclark gable

Every post here is a joke... I have no clue how this place will do... that obviously all depends on how hard these two "next generation" promoters work to become good owners and the staff they hire. What I do know is that the street will definitely not hold a place down. The place makes the street, the street does not make the place. Whether this place succeeds or not will come down to the little things... can it differentiate itself in some unique way? Time will tell...
One thing these two kids do have is that they have never burned bridges and are honest, good people. If they are going to succeed, they are going to have to have to gain a killer instinct. I do recall Rodolitz getting a lot of press at some point within the last few years... timing is everything in this business and its unfortunate he couldn't parlay that into a launch at that time, but clearly the press likes him.
I wish them luck

September 25, 2008 at 02:01PM | Unregistered CommenterNoah

interesting renderings. curious to see if it turns out to look that way. i agree with the above comment about the street. i don't think that really matters if the place is good and bc it is small that allows you to keep your door tight. my only thing is the entrance and majority of the club if i remember correctly is quite narrow.

is anyone that is posting comments actually in the business or been in the business or are you all just club patrons?

September 25, 2008 at 02:19PM | Unregistered CommenterAS

The place is a little narrow but, from what i understand it was completely gutted from snitch. I hear its a lot more open and the bathrooms have been moved. The bathroom situation at snitch was a disaster.

September 25, 2008 at 02:35PM | Unregistered CommenterFor Real

Did someone actually just say that this place would not succeed because they are jews and only know jews????
Thats brilliant
The 3 best names in the game are of that stereotype - TEPPERBERG, STRAUSS AND DANNY A.
Then you also have others like satsky who gets press and is in the same boat
What an ignorant comment - at the top of the chain, behind all the celebs and behind every business there is often a member of the Tribe that is pulling the strings. Having these connections is what we will make them successful, not fail. "Bobby" is clearly just someone trying to tear the house down before it opens.
Who knows if these two will succeed but if they don't it certainly won't be because of religion (for the record, I'm not jewish and i still recognize this)

September 25, 2008 at 02:57PM | Unregistered CommenterRabbi Shlomi

I spit on all of you. Who cares about what street a place is on. If you run a tight door and have the right people inside then you are doing fine. its all you bitch ass haters that cant get in that cry bitch and cry some more. If exit was still open maybe you could go pump fists... I am sure the place will be great. good luck who ever you are.......

September 25, 2008 at 03:16PM | Unregistered Commenterlong live the king!

Ladies Free before Midnight! Must be 21 or older to drink
Come PUMP FISTS!

September 25, 2008 at 03:19PM | Unregistered CommenterOwner of Exit

Hey Bobby, why are you trying to keep them down? Let's see your roladex... How do you know who is now sitting in their corner? It's better for Adam and Dave to try then to just sit and dream. They have been very successful in all of their past ventures and this one will be no different. Don't be so quick to judge when you don't even know what's in store!

September 25, 2008 at 03:54PM | Unregistered CommenterInthebiz

racism is really sad bobby. i hope the mossad come knocking on your door.!

September 25, 2008 at 03:55PM | Unregistered Commentertenjuneisoneofthedouchiestclubsgosomewhereelse

Danny A has never done shit. Every place he "owns" closes...Upstairs is garbage, The Door didnt make a penny, all the models talk bad about what a dick sucker he is, and he licks the balls of celebrities while walking around with his parents LONG ISLAND money.....hes a tacky dick sucker. Not a good name to defend the Jews with. Tepperberg on the other hand is the man!!! He's the only reason Danny A still gets into clubs....everyone I know wants to stomp that midget.

September 25, 2008 at 04:35PM | Unregistered Commenterbeeninthisgameforyears

that's not fair to midgets. puny, yes. wiener....ah, you can use that too

September 25, 2008 at 04:54PM | Unregistered Commentertenjuneisoneofthedouchiestclubsgosomewhereelse

Is it true that DJ VICE invested in Citrine and is in charge of the DJ Lineup?

September 25, 2008 at 04:58PM | Unregistered CommenterTHE MAN BEHIND THE MAN

Been in this game for years........you are clueless.

Noah is the man However, I bet that he would have a vastly different opinion about what Danny A's value is. In fact, from what I hear (and i am in the business for years), you can expect them to open a venue together by the end of the year. I am not sure why Noah would partner with someone so useless.

Either way why is this a conversation? Are we really pointing out all the successful Jewish promoters in NYC history? Most of the big ones are Jewish. What does that have to do with anything.

Lets give "Bobby" the benefit of the doubt. He probably meant to say that these guys David and Adam have a Jappy crowd, which it seems they do. There is nothing wrong with that but, it hardly makes for an exclusive venue. however Noah who you call the man (The only thing you said that I agree with), started off doing Jappy parties. I think he has been able to parlay that into something bigger.

Let's see what these guys can do.

September 25, 2008 at 05:02PM | Unregistered CommenterFor Real

If Tepperberg is the man why is DUNE the worst club ever to hit the hamptons... ok, maybe not as bad as when Stereo took over Tavern, but still, Dune is simply awful... that seriously hurts his credibility

September 25, 2008 at 05:02PM | Unregistered CommenterDuneSUCKS

can everyone cut the ish and give me real details on ella, like address and stuff.

September 25, 2008 at 05:40PM | Unregistered Commenterj

Ella is in alphabet city, thats nasty - and its the same owner as PLAN B... come on man, you must be kidding. Ella really sucks

September 25, 2008 at 05:48PM | Unregistered CommenterEllaBLOWS

was at ella a few nights ago....WOW! Its a really polished sexy space. The owners really nailed it...IMPRESSED.

September 25, 2008 at 06:21PM | Unregistered Commenternycnightlife

Havent been to Ella but Plan B is great, so I'm sure they did a good job at Ella. The owners of Plan B are good guys.

September 25, 2008 at 08:35PM | Unregistered CommenterMoney Making

i was lucky enough walking by last night and got into there private soft opening, and the drinks were really good and the space is sick. The music was so much better then that overplayed clubby shit.

September 25, 2008 at 09:57PM | Unregistered CommenterSophstcatedAlcoholic

To start, whoever it is that says Danny A is nothing, obviously doesn't know their facts. He is a key player in the nightlife industry both in NY and around the world. His relationships are incredible and he's a great businessman. Get your facts straight instead of putting down people who are pioneers in the industry. I assume you couldn't get into any of his parties for you to write such stupid comments.

I know David and Adam and have been to many of their events the last couple of years. These 2 guys are straight up, are great at what they do and have a ton of great relationships. To what I hear, they've got incredible people involved to support them and work on the project. These 2 guys will do just fine with Citrine.

September 25, 2008 at 10:10PM | Unregistered CommenterClubgoer

I hear what your saying "For Real", but the past few years these guys seem to have really branched out into a completly different crowd. They've gotten away from the typical "jappy crowd" and focused more on the venue, music, ect. Always have a great time at their parties and think this place will be a success. We shall see.....

September 25, 2008 at 10:15PM | Unregistered CommenterLivin the Dream

to everyone who posted saying "the place looks amazing." You are either (i) stupid fucks, (ii) on the payroll, or most likely (iii) both. It's a computer rendering. It's one step up from that Dire Straits music video..

What are they going to do - make their press release look like shit?

September 25, 2008 at 11:41PM | Unregistered CommenterFried Chicken & L'Shana Tova

Ella opens next, I know the guys. They have Plan B and also have GalleryBar, but, I think this place is on different levels. They make it happen in the East Village/LES. Do your homework people. From the look of the space last night, my boys are doing it right again.

September 26, 2008 at 02:53AM | Unregistered CommenterMissknowitall

Who the F cares about Ella? Its in alphabet city... its the most meaningless POS in the city
Focus people - Ella is in the same category as places like Taj, Mr West, Suzy Wongs, etc. Those places suckkkkkkkkk

September 26, 2008 at 09:43AM | Unregistered CommenterElla????

The dude who wrote Alphabet City, who cares must be some cheese ball that doesn't know shit from shinola. I heard that dude hangs out at Suzie Wong's and and late night at he Eldridge. I mean talk about a fish out of water!! We run it down here and if anyone doesn't like alphabet city or the LES, that is your choice. You may get it one day.

September 26, 2008 at 11:27AM | Unregistered CommenterABC

thanks everyone for breaking down the deetz on ella, greatly appreciated. i'll make a trip this week to see for myself =)

September 26, 2008 at 11:28AM | Unregistered Commenterj

haha - is it a consensus view that the eldridge is the biggest joke in the city? EVER?

September 26, 2008 at 01:37PM | Unregistered CommenterEldridge

this place is going to kill it. Those guys are pretty cool and i am happy for them, good luck!

September 26, 2008 at 03:08PM | Unregistered Commenterthe royal penis is clean

what i dont get is this dude is saying Ella is like Taj or Suzie Wongs, those are two nightclubs in Chelsea so it doesnt really make any sense that hes comparing them since Ella isnt even a club its a really sick lounge, so i guess that guy is confused

September 26, 2008 at 03:24PM | Unregistered CommenterSophstcatedAlcoholic

The Jews contribution to the nightlife industry...

David Rabin Lotus/Double 7
Noah Tepperberg Marquee/Tao/Lavo
Jason Strauss Marquee/Tao/Lavo
Marc Packer Tao/Lavo
RIch Wolf Tao/Lavo/Stanton Social
Mike Satsky Stereo
Jon B Home/Guest House
Mark Birmbaum Tenjune
Rande Gerber Midnight Oil
Roy Leibenthal Pop Burger

Jason Pomeranc Thompson Hotels
Michael Achenbaum Gansevoort Hotel

Just to name a few....

September 27, 2008 at 03:56PM | Unregistered CommenterWelcome to Reality!

I love all the buzz that this one rendering has generated, but so many people out to knock it, and Dave and Adam? Wow! Ofcourse the rendering came from a computer, but it's their vision. It's not like the renderings and the actual space are going to be night and day! People here get that, and you insulting their intelligence well that makes you..... well for lack of a better words the idiot Fried Chicken & L'Shana Tova. People are acting like this is not a business like any other. Few succeed true, but when you are smart enough to wait for the right time and with the right people behind you, than no doubt it will succeed. The smart people here know that! And once again the whole jew comment is just ridiculous! Someone didn't think before they wrote!

September 29, 2008 at 05:05PM | Unregistered CommenterInthebiz

Our economy is in the gutter. Nobody is spending money. open up a club in europe. EOM

October 1, 2008 at 10:41AM | Unregistered Commenteron star

I was just there to see the space...it looks pretty close to the renderings...i like it and it has a lot of potential as long as as they have the right management, and promoters involved with the venue. I saw a list of private events which will push the venue along with the PR agency behind it. The place is going to do well...it has an edge because all the other clubs in the area are bellow avg (slate, duvet and porkeys), however Catch 22 has some buzz going around and having 2 good venues in an area will create that much more foot traffic between the 2 spots...Bungalow and Pink Elephant are in a very shitty location, however, Pink manages to pull a very high end clientele that spends at least $1500 to get a table...4 weeks ago Mike Ashley spent $216,000...not bad for a Wednesday night.

Some of you talk about the bad economy ...well that is true, but if you are part of the avg joe clientele then yes the club wiill be affected - all Bridge and Tunnel and lower end clubs...but venues like Pink, Tenjune, Socialista, Rose Bar which are the cities top spots have a clientele that can afford to mingle in the clubs...they are not worried about the avg joe who's working in the mail room at some ibanking firm earning $60k a year who can't afford to spend $14 for a drink, get a table because their salary goes to paying NYC rent.

October 20, 2008 at 07:51PM | Unregistered Commentermarco

The people behind this club are solid, and whether it does well as a factor of the economy is out of their hands. However, you can wish them well, and come patronize the place. This weekend the club opens. They have opening night Thursday and the DJ lineup Thursday-Friday-Saturday is incredible. Todd Malis, DJ Paolo, Mel DeBarge, Vice, etc....

unless you are a tool and can't get in. Then, for all your shit-talking, you will be wishing you actually knew Adam and David...

October 21, 2008 at 11:07AM | Unregistered Commenterny clubber

Rodolitz and Eisner are garbage. Shaun Rose and Pavan are trash too. They're arrogant pricks and fail everywhere they go.

Noca --> FAILED

Kush --> FAILED, and they got fired

Home & Guest House --> It's ghetto

Rock Candy --> They FAILED.

Nest --> HUGE FAILURE

They spend a ton of money on PR firms and all the PR firms & their agencies are having their interns write nice comments about them.

The undeniable truth is that these people are insignificant and irrelevant.

Citrine will fail, and has failed, just like every other one of their venues.

The reason is very simple, they don't cater to their customers and have no thread of humility of customer service in them.

They're all wannabes that don't possess the work ethic nor the desire or hunger to earn anything - rather they're just hoping to "get lucky" and be the next Tenjune.

Adam's wife, Sachi, is a bitch too. No one ever wants to work with her.

Plus, Impulse has virtually ZERO promoter relationships in this city. No one wants to work with them.Ryan Alovis left & he was a huge producer. They can't even keep their own staff of interns happy - hence why the interns left.

Again, if you think these clowns are successful then you don't know nightlife.

The best, and only, thing they have going for them is that they have Jon Gabel's trust in them. Without that they'd already have disappeared.

Regardless of Gabel's support, Adam, Shaun, David and Pavan's death has been slow and will continue until no one cares about them.

December 14, 2008 at 11:25AM | Unregistered CommenterTheTruth

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