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El Bano's Mystery Roll

First there was the website mystery. Then there was the key. And now there is the roll. This morning, we received a package at DBTH Worldwide Headquarters from our good friends at El Bano, the Fashion Week hoax that just keeps giving. Inside, we found the key needed to gain entry to the secret club and of course, a roll of soft cushiony toilet paper. Perfection in a package. We really cannot wait for this place to open.

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Reader Comments (9)

Whether this El Bano place will actually happen or not it just shows how effective free advertising can be especially when you are offering a bastion of quirky exclusivity. Something to be said for whoever is deploying these brilliant marketing tactics scam or not.

September 2, 2008 at 12:14PM | Unregistered CommenterAlex


oh wait..nevermind

September 2, 2008 at 12:27PM | Unregistered Commentercreepyoldguy

that key is not even will not open anything

September 2, 2008 at 01:35PM | Unregistered Commentergreg

its the key to my heart dummy.

September 2, 2008 at 04:47PM | Unregistered Commenterdumb


September 2, 2008 at 05:03PM | Unregistered Commenterword up

the key looks like a blank to me...

September 2, 2008 at 05:30PM | Unregistered Commenteruhh

based on this package alone, i like i better than the eldridge already.

September 3, 2008 at 10:30AM | Unregistered Commenterteabiscuit

that dumbass scott buccheit posted a picture of his key and roll of toilet paper on facebook. he is so proud he got an invite. idiot its a prank. who ever is behind this is brilliant.

September 4, 2008 at 10:49AM | Unregistered Commenterdumb

can u tell us about it already????? it's supposedly already open. how was it???

September 7, 2008 at 11:09PM | Unregistered Commenterme

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