It looks like Matt Shendel may have alternate plans for his Murrary Hill fondue spot Dip. According to several Little Birdys, the rumored plan to renovate the space are going forward. It seems that Shendel has either sold to/partnered with Parry Lee, and their plans are to create a new sports bar theme space called "The Hill". This concept seems much more sure fire for the Murray Hill hood than fondue, which is quite kitschy and always seems to flame out after a few years. And we love the name, showing an acceptance and love for the area that so many love to rag on. Strategic Group, which co-owns Dune with Shendel, will have no involvement with this project, with a rep saying the company has "no intentions to open anything in Murray Hill". See what we mean, always ragging.